The Business of Podcasting and Book Design

Posted on Oct 5, 2015
The Business of Podcasting and Book Design

Are you familiar with podcasting? Merriam Webster defines podcast as a program (as of music or talk) made available in digital format for automatic download over the Internet. This program content can be accessed one time through an audio player, if made available on a web page. But to truly fit the definition, the content […]

Eight Steps to Creating a Successful Brand Identity

Posted on Jul 17, 2013
Eight Steps to Creating a Successful Brand Identity

In a related post, I discussed what makes a logo or brand identity successful. This time around, I’m going to cover the process or stages involved in getting there. The process of creating a successful brand identity requires research, gathering information, strategic analysis, creative design and skilled project management. While the amount of time and […]

How Adobe can make Creative Cloud subscriptions work for individuals and small business

Posted on May 10, 2013
How Adobe can make Creative Cloud subscriptions work for individuals and small business

By now, many in the creative design industry are aware of the new Adobe Creative Cloud subscription plan that puts a halt on further development of purchased software products. The last version of its flagship Creative Suite that can be purchased with a perpetual license is CS6. There will be no CS7. The newly announced […]

Nine Attributes of a Successful Brand Identity

Posted on Apr 8, 2013
Nine Attributes of a Successful Brand Identity

What makes a good brand identity? A good brand identity design is a visual interpretation and personification of your brand values. Using shape, colour and typography as his primary tools, the designer’s job is to imagine something that is both pleasing to the eye and endears the viewer with a positive user experience. In addition […]

What is Brand Identity?

Posted on Apr 1, 2013
What is Brand Identity?

Brand or Logo? Let’s start by clearing up any misconceptions between logos (also known as brand identity) and brands. In his book, Logo Design Workbook, designer Sean Adams describes it this way: A logo is not a brand unless it’s on a cow. A brand, rather, is the perception formed in the audience’s mind about […]

At last, a new website!

Posted on Mar 1, 2013
At last, a new website!

Today I’m pleased to announce the launch of my new website, www.ignitiondesign.ca. After many starts, stops and changes in technology leading to restarts, I can finally say it’s done. But in reality, it’s just the beginning. With a solid foundation in place, I can now continue to build my online presence for the better. So, […]