Eight Steps to Creating a Successful Brand Identity

Posted on Jul 17, 2013
Eight Steps to Creating a Successful Brand Identity

In a related post, I discussed what makes a logo or brand identity successful. This time around, I’m going to cover the process or stages involved in getting there. The process of creating a successful brand identity requires research, gathering information, strategic analysis, creative design and skilled project management. While the amount of time and […]

Nine Attributes of a Successful Brand Identity

Posted on Apr 8, 2013
Nine Attributes of a Successful Brand Identity

What makes a good brand identity? A good brand identity design is a visual interpretation and personification of your brand values. Using shape, colour and typography as his primary tools, the designer’s job is to imagine something that is both pleasing to the eye and endears the viewer with a positive user experience. In addition […]

What is Brand Identity?

Posted on Apr 1, 2013
What is Brand Identity?

Brand or Logo? Let’s start by clearing up any misconceptions between logos (also known as brand identity) and brands. In his book, Logo Design Workbook, designer Sean Adams describes it this way: A logo is not a brand unless it’s on a cow. A brand, rather, is the perception formed in the audience’s mind about […]